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The company publishes 6. Valley Yellow Pages is the largest independent directory publisher in Northern California and the third largest independent publisher in the nation. AGI Publishing, Inc. It was established on the principle of bringing direct competition to the Yellow Pages marketplace.

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For years, utility companies held a monopoly on the marketplace. Valley Yellow Pages was created to provide consumers with a better product and advertisers with substantial advertising savings.

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The company currently employs more than people throughout Northern and Central California. Valley Yellow Pages print directories include Yellow Pages.


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The art work and composition of the Yellow Pages are produced by ASEC International, a provider of graphic design and advertising development services. Directories are printed by RR Donnelley, a full-service provider of print services and Yellow Pages directories. Distribution of Valley Yellow Pages directories occurs in two ways — Initial and newcomer delivery.

Initial delivery distributes Yellow Pages directories door-to-door free of charge to businesses and households throughout specific market areas. Newcomer delivery occurs throughout the year, as businesses and residents relocate into the area. Directories are also available free of charge at local Chambers of Commerce, local Valley Yellow Pages sales offices or by calling a toll free number. Consumers may opt out of distribution by visiting yellowpagesoptout. It was launched in with the same user friendly format of their printed Yellow Pages.

The Internet format allows advertisers to provide enhanced features to their listings that are not possible in the print format. Due to the nature of the online medium, additional advertiser information can be included online to enhance advertising listings such as company profiles, links to company websites, printable coupons and easy to follow maps. In early , features were added to include click to call and mobile access.

In recent years, the Yellow Pages industry has faced scrutiny from environmentalist groups and bloggers who claim printed Yellow Pages are a wasteful resource. This is despite studies that show Yellow Pages usage remains strong.

While Yellow Pages print directories remain a valuable resource for consumers and advertisers, Valley Yellow Pages is making a strong effort to make them more environmentally conscious. Newsprint is a low-cost, non-archival paper consisting mainly of wood pulp and most commonly used to print newspapers and other publications and advertising material. Invented in by Charles Fenerty of Nova Scotia, Canada, it usually has an off white cast and distinctive feel.

It is designed for use in printing presses that employ a long web of paper rather than individual sheets of paper. The Alliance for Audited Media AAM is a North American non-profit industry organization founded in by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations ABC , today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries.

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. Hibu , formerly Yell Group plc , is a multinational directories and internet services company headquartered in Reading, Berkshire, UK.

It has its origins in the yellow pages division of the privatised British telecommunications operator BT Group. Its products include printed telephone directories, yp. YP offers a wide range of marketing solutions from building online presence to promoting local and national businesses through local search, display ads and direct marketing. On July 31, , YP was included in PaidContent50's list of "the world's most successful digital media companies" based on digital ad revenue.

In it was re-branded as YP. It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. BPA Worldwide is a US-based company that provides independent, third-party audits of audience claims of business-to-business and consumer media and events.

Its membership includes magaziness, newspapers, web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. The company is a not-for-profit, organization, and is one of the largest auditor of media in the world in terms of membership, which consists of media owners, marketer companies and advertising agencies.

BPA is similar to Alliance for Audited Media, providing independent, third-party verified data that media owners provide to media buyers and advertisers.

It alleged causes of action for fraud and deceit, unlawful conduct by a public utility, unfair business practices, intentional and negligent interference with prospective economic advantage, and quantum meruit. SBC petitioned to compel arbitration. This appeal followed. The parties agree the subcontract involves interstate commerce because Turtle Ridge is a California corporation, and Clientlogic is from Tennessee, and the delivery area for the phone books covered California and Nevada. Under the FAA, state law governs formation of arbitration agreements.

Ventana Environmental Organizational Partnership Cal. The FAA obligates states to treat arbitration agreements the same as other types of contracts, and prohibits them from disfavoring or burdening arbitration agreements compared to other types of contracts.

Section 2 of the act states, "an agreement in writing to submit to arbitration an existing controversy EEOC v. Waffle House, Inc. Sciences v. Leland Stanford Jr.

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Here, Turtle Ridge does not challenge the contract's formation, nor does it contend the agreement to arbitrate has been revoked. Hence, we are not called upon to decide whether a contract exists under state law. Metalclad Corp. Once a viable arbitration agreement is found under state law, federal law governs its interpretation.

Alliance Title Co. As there are no undisputed facts, we review the trial court's order de novo. Newton 84 Cal. The legal issue presented to us is not whether the subcontract is enforceable but who may invoke its terms. See Metalclad Corp. Turtle Ridge contends SBC as a nonsignatory to the subcontract may not enforce the incorporated arbitration clause. To answer that contention, we turn to federal arbitration law.

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Under federal law, a nonsignatory may compel a signatory to arbitrate its claims when the signatory's claims are based upon and intertwined with a contract containing an arbitration agreement. As the court explained in Metalclad Corp. The rule applies to prevent parties from trifling with their contractual obligations.

As the Metalclad Corp. Turtle Ridge contends equitable estoppel does not apply because its causes of action against SBC are not intertwined with its subcontract. Turtle Ridge is mistaken. The contract and subcontract that emerged reflected that coordination. As if fitting a hand inside a glove, the SBC contract named Turtle Ridge as the sole approved subcontractor, and the subcontract incorporated the contract, a point emphasized by Turtle Ridge in its complaint. The following emerges from our consideration of the contract and subcontract together: SBC and Clientlogic expressly agreed to arbitrate any disputes.

Their agreement was expressly incorporated by reference in the subcontract between Turtle Ride and Clientlogic. The result was that either expressly or by incorporation each agreement contained an arbitration provision.


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Given the contractual and actual relationships among the parties, Turtle Ridge's claims against SBC are legally intertwined with its subcontract with Clientlogic that contains the incorporated arbitration clause. In addition to the roots of its business relationship with SBC resting in one overarching business proposal, the allegations of Turtle Ridge's complaint presupposed the existence of the contract and subcontract as part of a tripartite, on-going relationship that benefited SBC, Clientlogic and Turtle Ridge.